Rapper Kendrick Lamar will be the headliner for the sports world again this weekend, this time in Gatorade commercials with a star-studded cast. The new ads, part of a 2025 marketing campaign by ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the ...

Rapper Kendrick Lamar will be the headliner for the sports world again this weekend, this time in Gatorade commercials featuring a star-studded cast. The new ads, part of a 2025 marketing campaign ...

Rapper Kendrick Lamar will headline one of the biggest marketing campaigns ever for Gatorade, as owner PepsiCo Inc. looks to defend its lead in the increasingly competitive sports drink category.

Gatorade has teamed with rapper Kendrick Lamar for a new campaign titled “Lose More. Win More.,” per details shared with Marketing Dive. The campaign is the latest expression of its “Is It In You?” ...

The iconic Gatorade shower from the Philadelphia Eagles’ Super Bowl 59 victory is getting new life in Gatorade’s biggest celebrity marketing campaign ever. The memorable moment will be ...

Read More: Lil Wayne Admits Drake and Kendrick Lamar Beef Flew Under His Radar and It Got Awkward Kendrick Lamar is the first musician to ever be in a Gatorade campaign. According to Sports ...

That’s just what Lamar discusses in a voiceover for a new Gatorade ad. In the video (which is set to Lamar’s “Peekaboo”), Lamar narrates: “How much are you willing to lose? Take the ...

PepsiCo’s Gatorade is paying tribute to the relentless effort it takes for athletes to reach icon status for its latest campaign. The effort is the latest iteration of its “Is It In You?” ...

By Mackenzie Cummings-Grady Kendrick Lamar has become the first musician to ever be featured in a Gatorade commercial thanks to the brand’s latest ad. On Friday (April 18), the award-winning ...

Kendrick Lamar, who is on record as a big runner, narrates a new Gatorade ad that premiered today. Set to his GNX track “peekaboo,” it features a familiar montage of superstar athletes across ...