I remember when brand videos looked super expensive. Only the big companies could afford them. Not anymore! These days, ...

The company is making a strategic transition from a single-word brand to a two-word naming convention - Crowd Street. The new two-word brand conveys a timeless utility, evolving from its previous name ...

Free the People (FTP), a group organized following the death of Daniel Prude in 2020, came together in MLK Park today to ...

Smart leaders create shareable brands and ideas by design, not luck, using visibility, emotion, and customer advocacy to ...

How do people ... logo changes of last year? Do they like the revamped version or the previous look? To find out, Visual Objects surveyed 1,000 consumers in the United States on whether they prefer ...

Tennis stars are getting their game on in limited-edition styles created by the French heritage brand for FP Movement.

Reebok announced in April that Reese had signed a multi-year extension, making her the second WNBA athlete to have a ...

Our favorite brands are on sale at Revolve for Memorial Day weekend. Score steals on Adidas Gazelles and so much more.

At the end of last year, while working on Marie Claire’s guide to the best Makeup by Mario products, I wrote: “It’s hard to ...

In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest. The report was based on data from a survey conducted in ...

For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. A version of this article appeared in the May–June 2023 issue of ...