Digitalisation also creates the agility needed to pivot when market conditions shift. For instance, automation and ...

Coke-branded beverage products and Femsa’s retail services (convenience stores, drugstores, and gas stations) build differentiation on quality and consumer experience, not on price-competitiveness, ...

China Resources Beverage is in sound financial shape thanks to its net cash position as of 2024 and solid margin profile. The company has generated over CNY 1 billion in operating cash flow annually ...

The relationship between marketing budgets and economic volatility has always been complex. What we’re witnessing isn’t just ...

By understanding your growth levers and required resources, you can avoid the trap of overpromising and underdelivering.

Winning in 2025 will be less about outspending rivals and more about out-smarting them. Dealers that combine AI-driven speed with data-driven precision will control more buyer moments, extract higher ...

Demand Spring delivers AI and automation services that fuel innovation, productivity and growth for CMOs. Over the past few ...

“especially as pure-play digital platforms are increasingly capable of satisfying nearly every marketing goal as well or better than any alternative,” Wieser wrote. The one bright spot will be if ...

The ability to swiftly recognize and adapt to changing conditions transforms challenges into opportunities, enabling ...