Mondelez said in its complaint that Aldi’s private-label product packaging “blatantly copies and trades upon the valuable ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

In the food service industry, branded apparel is a critical extension of your business’s identity. The uniforms worn by staff ...

Lipton updates its logo for the first time in over a decade. The redesign returns it to a design much like its very first, ...

Wondering what those colored circles on food packaging really mean? The answer is more technical than you might think.

There is a ritualistic aspect of coffee that drives people to enjoy the taste and have stimulation due to caffeine. To remind ...

They all have hidden messages in their logos. Here's what they are ... U uses symbols related to its extensive product offerings, like a spoon (food), lips (makeup) and water droplets (soap).

Digital Engage, based in Johnson City, is excited to announce the expansion of its SEO marketing services. This expansion ...

In the 1920s and 1930s, companies in south Alabama began producing peanut butter. Brundidge celebrates its peanut butter ...

Explore the contrasting marketing insights of Philip Kotler and Byron Sharp to uncover effective strategies for brand growth.