New Delhi: Wipro Ltd, India’s third biggest software services firm, has redesigned its brand identity, abandoning the iconic rainbow flower logo with the tagline ‘Applying Thought’.

But the most striking part of this modernized logo are the rainbow stripes. Why did Apple, a company known for their minimal design, add so much visual complexity to their logo? Well, the story ...

While a first generation 8GB iPhone in original packaging sold on November 8 for nearly US$20,500, an Apple rainbow logo sign which once hung atop the company’s Cupertino Corporate Headquarters failed ...