Guy Fieri did release a collaboration with Waterloo Sparkling Water. The joint team came up with three brand new flavors that ...

Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

A new ad by the canned water company is a clear indication of what brands it deems a threat. Liquid Death has taken the old-timey Pepsi Challenge taste test concept to some pretty strange places for ...

In her monthly "Grab Bag" column, Editor in Chief Laura Michaels asks the tough questions—What superhero power would you most ...

Innovation in the beverage industry moves fast. Brands, manufacturers, marketers and R&D experts need to stay on top of today ...

In 2025, the bottled water brand Saratoga went viral. Long before the advent of social media, 125 years ago, the sparkling ...

In other beverage news, a sparkling water upstart is expanding its retail footprint even as the category faces a sales slowdown.

We tried a variety of Kirkland Signature sparkling waters to help you decide which one you'd like to pick up on your next ...

FoodBev Media has announced the winners for the UK Soft Drinks Awards and Hip Pop was named the Best Carbonated Drink ... to be the year of Hip Pop and we can’t wait to see how the brand continues to ...

Kate Farms was recently in the news as the French food giant Danone, whose brands include Activia, Silk, Oikos and Evian water, announced its acquisition of a majority stake in the company.