Next time you're reaching for a soda, why not switch it for a home-made soft drink instead. They're easy to make with fruit ...

Guy Fieri did release a collaboration with Waterloo Sparkling Water. The joint team came up with three brand new flavors that ...

Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

A new ad by the canned water company is a clear indication of what brands it deems a threat. Liquid Death has taken the old-timey Pepsi Challenge taste test concept to some pretty strange places for ...

Innovation in the beverage industry moves fast. Brands, manufacturers, marketers and R&D experts need to stay on top of today ...

In 2025, the bottled water brand Saratoga went viral. Long before the advent of social media, 125 years ago, the sparkling ...

In other beverage news, a sparkling water upstart is expanding its retail footprint even as the category faces a sales slowdown.

Looper’s hemp-infused THC soda drinks are a refreshing way to end the day. They offer a soothing alternative to alcohol, ...

WASHINGTON — A new Sprite flavor is launching directly from TikTok's "For You" page to store shelves. The carbonated soft ...