FBU executive council member Ben Selby said: "We're not bothered about Fireman Sam. "We're bothered by the subconscious message the term fireman has created as an issue in our recruitment." ...

LONDON: Character Options has been appointed British master toy partner for HIT Entertainment’s Fireman Sam in a multi-category licensing deal. Character Options will be launching new ranges for ...

Stephen, who has Down Syndrome and uses a wheelchair, was particularly looking forward to the Fireman Sam toys at the Mattel Play! Centre in Liverpool, England, since those are his favourite. But ...

"Plus they're long lasting and earn money from merchandising. I can go down the road now in LA and buy a Fireman Sam toy. "If they [UK government] take these grants and subsidies away, it'll put ...

FBU executive council member Ben Selby said: "We're not bothered about Fireman Sam. "We're bothered by the subconscious message the term fireman has created as an issue in our recruitment." ...