Trusted for Over 100 Years, Built for the Next 100 Company branding transition from 1946 Then and now company truck HAMILTON, ...

EssilorLuxottica has is the undisputed leader on everything to do with vision. How does a company commanding an entire industry continue to grow?

The CMS Prime logo is more than a design-it's a symbol of 21 years of trust, safety, innovation, and leadership in global ...

The Orlando Magic are hoping to create some buzz ahead of next season with a new logo and new uniforms. The Florida-based NBA ...

According to Brian Chesky, the original wordmark appeared "too thick", while the icon was "too thin". Read on.

Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

Mondelez said in its complaint that Aldi’s private-label product packaging “blatantly copies and trades upon the valuable ...

Here are three ways strategic design impacts business success: Visuals and imagery will often do the talking for a ...

EXCLUSIVE: Former UFC Middleweight champion turned actor Michael Bisping (Red Sonja) has partnered with Storyman Pictures to launch Punch It Films, a new production and finance company.

The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is supposed to be a “powerful celebration of modernism,” the company ...

The Company is asking all interested creators to submit their ideas for a new ‘FX’ Logo design. All new brands need a logo, and much like the unique and well-received FF logo, FX needs a new ...