the origin of the Ferrari logo dates back to 1692, when identical patterns were discovered on a military banner for the Duke of Savoy. Ferrari, however, has its unique history regarding the genesis of ...

not the least of which have been changes to the Ferrari logo itself, the famed Prancing Horse. The Ferrari Cavallino Rampante, or Prancing Horse, has been traced to origins as ancient as 1692 ...

Ferrari has one of the most recognizable logos in the world, a mark that today would proceed from endless market research and hundreds of iterations dreamed up by some savvy corporate-branding agency.

There are few automotive brand logos that are easier to identify than the Ferrari logo. While the badge seemed logical enough--a strong, indignant horse at the helm of a brand built upon horses ...