Forbes contributors publish independent expert analyses and insights. Quentin Singer is music journalist who covers rock and heavy music.

There are enormous displays of guitarists with the latest models, plentiful benches to sit and try guitars, and four floors that span every Fender offering from acoustic to Custom Shop.

The Fender Stratocaster is widely-considered to be one of the most iconic electric guitars of all time, having been used by legends like Jimi Hendrix, Stevie Ray Vaughan and George Harrison ...