It's not easy, though, and you will need to invest a lot of effort into creating a positive perception of your brand in your customers' minds. If your customers already have a negative image of ...

Tesla is the only EV brand with a net negative brand perception, according to the Electric Vehicle Intelligence Report – and much of the negative shift has happened in the last 6 months.

As such, the late American writer would have disagreed with Social Welfare Assistant Secretary Irene Dumlao when the latter described the latest Social Weather Stations (SWS) survey on hunger as mere ...

Conscious perception is the ability of human beings to become aware of the stimuli received by their senses. It is a different state from simply being awake, where sensations are processed ...

The activity was similar to what has been observed with visual perception, suggesting there are shared neural mechanisms between the two systems. The findings advance researchers' understanding of ...

Everything we perceive is built upon the knowledge we already have. How Does Perception Occur? While there is an objective reality, as humans, we are unable to access it fully through our sensory ...

Researchers have assessed the human perception of the size and weight of body parts, specifically the hand, comparing it to the perception of objects and concluded that it is different. In the ...

So, what’s going wrong? The answer often lies in perception. The message you send gets filtered through the other person’s experiences, emotions, and biases. This is the “Perception Trap ...

Researchers examined decades of data to create a unifying theory to explain biases in perception. Photo-Illustration: Martha Morales/The University of Texas at Austin How humans perceive the world ...

This exercise is a perfect demonstration of what psychologists and neuroscientists call time perception. Clocks keep objective time, but people measure and value it—and often live—by a completely ...