Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and ...

Car rental service Turo went all-in on a localized campaign and influencer strategy in Philadelphia. The results were impressive.

Marketing measurement must reflect the complexities and nuances that marketers already understand to be true about how ...

Ben Heath, a seasoned digital marketing strategist and founder of Heath Media, advocates for a shift away from short-term ...

Slogans are crucial to food advertising. However, this popular breakfast food didn't find its memorable catchphrase until ...

bringing that strategy to life is another. And that's when the What comes into play. 3. Add the What For most marketers, the What comes naturally. These are all the campaigns, programs, tactics, and ...

MECHANICSBURG, PA, UNITED STATES, May 29, 2025 /EINPresswire.com/ -- Business Solutions Marketing Group, a leading digital ...

Quaker has been around for more than a century, and in that time it has created some major waves, including with its 1886 ...

With economic instability, the pressure is on leaders to tighten belts yet still remain top of mind for target markets.

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

Long-time investors in MicroStrategy MSTR have probably weathered it all, from early concerns over the risks of the firm’s Bitcoin accumulation strategy ... of the most famous short sellers ...

But a strong marketing strategy is amiss as it relies on word of mouth and loyalty. The Radisson Hotel Group is working on a program that aims to prepare its properties across the world for Indian ...