Telekom’s climate catastrophe in miniature, Tiffany’s new use for its iconic blue and Schweppes’ mission to Mars.

For over a century, the Coca‑Cola Company’s secret formula was locked away in a vault, which gave birth to all manners of myths and legends.

Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

Listen to The Why Podcast on how to be authentic in the workplace.

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

You might think that successful investing takes immense knowledge of the markets, decades of experience, or even a pile of cash to get started. But one of today's most famed investors points to none ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

With George Foreman’s recent passing, it’s the perfect time to revisit his impact on celebrity endorsements. The two-time ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...