Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...
"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...
First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
Eagle-eyed consumers are criticizing the world's largest beverage company after spotting an error in a new advertisement generated by artificial intelligence. A ...
For over a century, the Coca‑Cola Company’s secret formula was locked away in a vault, which gave birth to all manners of myths and legends.