Long before Challengers made tennis sexy, the Lacoste polo shirt made it stylish. Around a century ago, French racquet phenom ...

I truly can't think of any examples besides this one, the Lacoste polo. René Lacoste introduced the polo shirt to tennis, and his eponymous brand was the first to feature a logo on all of its ...

The Lacoste crocodile is about to get extra-colorful. The brand that's been the benchmark for polos since French tennis star René Lacoste began marketing his piqué cotton shirts in 1933 is ...

Lacoste's decision to produce a lineup of limited-edition polo shirts that replaced its iconic crocodile logo with the images of 10 endangered species was a hit. The entire lineup of shirts ...

When French tennis players Henri Cochet and René Lacoste met at the net in this undated photo, Lacoste was sporting his signature crocodile on his blazer ...

Lacoste temporarily replaced its polo shirts’ crocodile logo with the images of 10 endangered species to help counter the threat of extinction. The shirts, which are part of a limited run ...

Lacoste has swapped its distinctive crocodile logo for one of 10 threatened animal species on a series of limited-edition polo shirts, designed to bring attention to the global state of biodiversity.

But he may have also been inspired by René Lacoste’s classic polo shirt, which wasn’t even a polo shirt at all because Lacoste was a champion tennis player. Lacoste wanted a shirt that could ...