In a world where consumers are drawn not just to products but to the stories behind them, branding has evolved into an art ...

The modern marketing landscape is being rewritten in near real time. While economic uncertainty may tempt brands to retreat ...

In response to the turbulent socioeconomic climate they’ve grown up in, young consumers are embracing escapist aesthetics, ...

Branded MVNOs emerging as powerful avenue for enhanced customer engagement, brand extension, and revenue diversification.

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a ...

From the classics of Scandi design to the new upstarts on the scene, here's a potted history meets shopping list for the most ...

The personalized customer experience that came naturally to shopkeepers of the past is generally missing in today’s rapidly ...

In line with the most iconic brands from across the decades, Dạ-Hợp's identity intricately balances heritage and modern ...

At the centre of the new identity is a stylised logo design "rooted in calligraphic expression and theatrical form." Inspired ...

Years at UC San Diego: Choi has worked at UC San Diego for 11 years, starting at Housing, Dining and Hospitality (HDH) before the department integrated with other units to become RRSS.

Getty Images / volkankovancisoy Brand recognition ... which "contain design elements that are not indicative of the type of product or service these brands are selling." As an example of a ...