TLDs enhance brand identity, trust, engagement, SEO and control over online presence 53% of businesses want to stand out from ...

Partnering with private equity can super charge your business—but staying rooted in your local brand, team and community is ...

Consumer Cellular, a leading provider of wireless service and devices to the 50+ demographic, today announced the launch of ...

When we think of cosmetic companies, branding often brings to mind gleaming skin, expensive lotions, lipsticks placed elegantly on racks, and eye-catching adverts. However, what lies in the background ...

Personalization – the process of tailoring campaign content to audiences’ specific needs and aspirations – has ascended from ...

Introduction In the fiercely competitive hair salon industry, standing out is a challenge every salon owner faces. Picture a ...

If you can’t beat them, join them” seems to be the approach companies are taking when it comes to streaming, but, as The ...

Today’s franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their ...

From public signs to product packaging, we’ve all seen funny examples of how badly translation can go. The potential for ...

The personalized customer experience that came naturally to shopkeepers of the past is generally missing in today’s rapidly ...

Through its branding campaign, called WeAreBloomington, the city is trying to generate a brand — a slogan or logo, for ...

At the centre of the new identity is a stylised logo design "rooted in calligraphic expression and theatrical form." Inspired ...