“Everlast is such a fixture in the sport and to have such an iconic athletic company recognize me as I am – as a professional boxer who is transgender – is a dream come true.” There may be ...

EVERLAST has given Sears Holdings the U.S. license for the EVERLAST brand in their 850 Sears doors and the EVERLAST SPORT brand in 1,325 Kmart doors as well as launching on sears.com and kmart.com.

Sports Direct-owned boxing brand Everlast will be sold exclusively in US retail group Sears’ stores in a direct-to-retail licensing deal. Everlast apparel, footwear and accessories will be carried in ...