Tracking and analyzing engagement data enables newsrooms to better understand who their audience is, and their needs, ...

Purdue University’s enhanced national and global profile continues to play a major role in driving student applications to record levels while accelerating the institution’s research and industry ...

but it also uses other engagement metrics, such as clicks. Dan Petrovic spotted this and wrote, “Google Site Engagement ...

In today's digital landscape, brands face a unique challenge: how to effectively measure their success and impact in a crowded market and complex data-privacy ecosystem. Traditionally, app ...

Data suggests that repeat views are a stronger indicator of content value than traditional engagement metrics. “Views will be measured not just on video content but also on photos, text posts ...