New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats ...

While AI’s potential for personalization is immense, the real question is how to implement it in ways that deliver measurable ...

As the digital advertising landscape evolves, the industry is moving from traditional viewability metrics to attention-based metrics as the benchmark for advertising effectiveness. Using Mantis ...

Seeking to maximize value from generative AI to their business, more organizations are redesigning their workflows to accommodate the technology.

Explore how predictive analytics can transform credit unions by shifting from reactive to proactive engagement strategies.

In a groundbreaking development for the AI and Web3 space, WORLD3 has officially launched its highly-anticipated AI Agent ...

Tightly connected communities tend to be more resilient when facing extreme events such as earthquakes, hurricanes, floods or ...

Its first assignments include mapping existing community‑engagement efforts, identifying gaps, and proposing clear metrics for measuring impact. Essiet who did not disclose a timeline for ...

OpenAi’s ChatGPT emerged as the most downloaded non-gaming app globally in March 2025, overtaking long-time chart leaders Instagram and TikTok, ...

With the first generation of people exposed widely to technology now approaching old age, how has its use affected their risk ...

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media ...

so too must the way that we interpret and measure performance and success. This is particularly evident in marketing. Before the COVID-19 pandemic, measuring engagement typically involved detailed ...