An icon in the shape of a lightning bolt ... but also to craft the right email subject line if you're contacting a hiring manager. A bad subject line can land your important note in the trash ...

An email with a blank subject line will likely go unread or get lost ... Read next BI Tech Memo An icon in the shape of an angle pointing down.

The subject line of an email is the first thing a recipient sees, and with more than 300 billion business emails sent every day, it's harder than ever to get noticed. Whether you're cold-emailing ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether ...

Click on the "New" link to compose a new email. Beneath the Subject line, you'll have an option to insert attachments (a paperclip icon, again)> There are also handy shortcuts for inserting Office ...

And, we love testing stuff here. So, over two months in June and July, I ran a variety of email tests with emojis in subject lines. I wanted to see if I could discern any audience behavior ...

Your subject line largely determines whether your email is opened. If the subject line doesn’t grab them, you can forget about your email being read. You might think it’s obvious that if you ...

You know that first impressions are important, and that same rule holds true for email. Your subject line is the very first impression that your message makes. So, naturally, you want it to be a ...

As the CEO of a digital marketing company, I’ve helped countless clients optimize their email marketing campaigns by designing better, more engaging subject lines. After years of testing and ...