Today, any pharma marketing strategy has to take into account ... the patient journey has the potential to identify new and more effective approaches at every stage of the pharma marketing ...

pharmaceutical companies are challenged to reach, engage and persuade physicians in new, more effective ways. With changing behavioral influences, rising marketing costs and a huge number of ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

As a result of the change, pharma marketing departments are now having ... Rizzo also warns that the phone is the least effective digital channel, so marketers should not concentrate too much ...

The survey responses revealed that pharma marketing transformation largely will be driven ... and hard to design and adapt effective transformation processes across the entire organization. One ...

Compelling messaging is at the core of every effective pharmaceutical marketing strategy. Whether it is the launch of a new drug or a message refresh project, crisp copy that builds an emotional ...

Rebecca: With AI offering a potentially more cost-effective marketing solution, are pharma companies shifting toward in-house teams, or do they still rely heavily on external agencies? Stephanie ...

Establish effective monitoring and auditing mechanisms ... Given the complexity of regulatory requirements governing pharmaceutical marketing, collaboration with legal and regulatory experts ...

Effective marketing in this context requires ... regulatory complexities must be navigated carefully, especially when marketing pharmaceuticals across different regions. Each market has its ...

Dublin, Jan. 30, 2025 (GLOBE NEWSWIRE) -- The "Clinical Overview and Clinical Summary: Creating Effective Marketing Authorisation Application Training Course" conference has been added to ...