Pharmacy benefit managers (PBMs) are up to bat in the perpetual blame game between PBMs and the pharmaceutical industry. | ...

Baker Professor of Marketing and faculty director of the Center for Marketing Analysis in the School of Management. “As economic conditions and financial pressures continue to shape purchasing ...

The digital marketing landscape continues to evolve rapidly – to the extent that marketing strategy advice provided even as little as five years ago may now be obsolete, or at least far less effective ...

The global pharma and healthcare social media marketing market is projected to be worth USD 12,936.90 million in 2024. Demand for pharma and healthcare social media marketing is expected to increase ...

US drugmakers' shares drop 3% to 6% premarket European, Indian healthcare stocks drag down broader indexes Trump aims to shift pharma manufacturing to US, but analysts doubtful April 9 (Reuters ...

If only 13% of consumers strongly believe brands provide accurate information, how do pharma companies connect ... are “increasingly skeptical of marketing that feels overly promotional or ...

offers key insights into what sets effective campaigns apart. It is a valuable resource for any campaign that seeks to resonate, connect with audiences and drive effectiveness in marketing ...

Karnataka: Shilpa Medicare has announced that the Company's marketing partner, Amneal Pharmaceuticals, has launched BORUZU, (Bortezomib for injection 3.5mg/1.4ml), a new presentation of bortezomib for ...

Even so, the pharmaceutical industry continues to allocate minimal marketing resources and attention ... while also addressing a medical deficiency, is an effective way to introduce a new product ...

The session will emphasise the importance of aligning marketing activities with broader business objectives and how understanding your firm’s direction is crucial for strategic marketing success.