Today, any pharma marketing strategy has to take into account ... the patient journey has the potential to identify new and more effective approaches at every stage of the pharma marketing ...

pharmaceutical companies are challenged to reach, engage and persuade physicians in new, more effective ways. With changing behavioral influences, rising marketing costs and a huge number of ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

As a result of the change, pharma marketing departments are now having ... Rizzo also warns that the phone is the least effective digital channel, so marketers should not concentrate too much ...

In today’s heavily promoted medical marketing environment,an effective advertisement is one that captures the attention, heart andintuition of the physician and over time embodies the brand promise.

Compelling messaging is at the core of every effective pharmaceutical marketing strategy. Whether it is the launch of a new drug or a message refresh project, crisp copy that builds an emotional ...

In order to overcome the new discount-priced competition, pharmaceutical companies are required to develop radically new, cost-efficient methods, which conform to the demands of both the local ...

The survey responses revealed that pharma marketing transformation largely will be driven ... and hard to design and adapt effective transformation processes across the entire organization. One ...

Establish effective monitoring and auditing mechanisms ... Given the complexity of regulatory requirements governing pharmaceutical marketing, collaboration with legal and regulatory experts ...

In pharma industry social media has emerged as an effective tool for marketing, consumer engagement, monitoring & analyzing user generated content and building & changing brand perception.