Sienna and leather often go hand in hand – she often uses the tough, cool-girl fabric to toughen up a dress, in this case a ...

After nearly two decades at the helm of ethical luxury label Mother of Pearl, Amy Powney is entering a bold new chapter. Her ...

Bring on the embroidery, beading and bold colors! Here are 14 maximalist summer fashion pieces PureWow’s fashion editor is ...

Below, see five summer tops that everyone will be wearing with jeans, jorts and skirts in the coming months.

Knowing how to style Birkenstocks in a cool, unexpected way is a skill that will truly pay off for years. That’s because few ...

Here, a hairstylist reveals how to get Dakota Johnson’s fringe, from the styling to the maintenance and what to ask your ...

For me, the mere thought of the trend all started with listening to Beyoncé’s “Levii’s Jeans” on repeat, constantly looking ...

Today, on Wednesday morning, Mira Rajput was papped sporting a cool-toned avatar. She wore a slightly oversized shirt that boasted blue stripes in three different shades. The cool and vibrant shirt ...

Perfect for college to office-goers, morning to evening gatherings, and more, the classic tote bag is the epitome of style ...

Wellies, comfortable fashion trainers, flats you don't mind getting wet, and fun footwear (read: cowboy boots and biker boots ...

Light layers are one of the easiest styling tricks you can use during the spring season. They’re perfect for days when you ...

In a cost-of-living crisis, how can you convince people that they still need new pieces for their wardrobe? You push the ...