revolving letter known as the 'disco E' sold for a hefty $33,000. "It swivels, it moves, it's as good as it gets," auctioneer Kirk Dove said of that 7-foot logo. Today, the Masseys' E is far ...

Twitter has replaced its longtime bird logo with an X in order to fit owner Elon Musk's preferred aesthetic. Musk is famously a fan of the letter X ... an entirely text-based tweet." ...

Logo lettering can make a difference, however. Uppercase letters have been used by banks and other types of financial institutions to communicate a sense of security, says San Francisco-based ...