"Who ever runs Duolingo’s socials needs a raise," an X user demanded. Scores online poked fun at the new icon: "Duolingo went ...

On today’s episode of completely unexpected moves in the tech world, the Duolingo owl has mysteriously died. The popular language-learning platform announced on February 11, 2025, that its icon ...

The nagging goes beyond email subject lines and push notifications; inactive users might look down at their phones to find that the Duolingo app icon suddenly depicts a sadder and older version of ...

Duolingo staged its owl mascot's death for a marketing stunt — except in Japan. The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost ...

According to Zaria Parvez, Duolingo’s senior global social media manager, the idea stemmed from the company’s routine biannual app icon updates, typically resulting in a spike in new users.