Duolingo's brand mascot has made a remarkable recovery, and it seems it may all be thanks to Ashton Hall's morning routine.

The report of Duo the Owl's death was an exaggeration, Mark Twain might have said. Duolingo's brand mascot has made a remarkable recovery, and it seems it may all be thanks to Ashton Hall's morning ...

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Just when you thought Duolingo’s marketing team had maxed out on unhinged brilliance, they pulled a full-on digital funeral for their beloved and mildly terrifying mascot, Duo the Owl.

As the newest initiative under Duolingo’s social impact program, Early Learners First, Duo’s Treehouse provides enriching bilingual (English/Spanish) learning experiences for young children and their ...

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...

Duolingo's beloved mascot, Duo the Owl, is back from the dead after a viral marketing campaign that saw the language-learning app stage his "death" by Tesla Cybertruck. The company revived the ...

While Planters killed off and resurrected Mr. Peanut, Duolingo took the concept further. They crafted an elaborate narrative arc around its mascot, Duo, building intrigue and engagement over time ...

non-English learners,” he said. The company’s recent quarter was also marked by a media marketing ploy surrounding its beloved owl mascot Duo. Duolingo’s social media posts declared the ...

As the weeks before my trip dissolved into days, I kept up my Duolingo streak, racking up badges and encouraging notifications from Duo, the brand's green owl mascot. Then came my flight — and ...