The Ohio State University logo at the top of the Ohio Stadium. Stephen Zenner/SOPA Images/LightRocket via Getty Images, FILE Ohio State said that the school's trademark and licensing program ...

In 2019, Overtime Sports Inc. sued Ohio State after the university attempted to block the company from trademarking its letter "O" logo.

Ohio State University has ... the statement from Johnson. The university started using “the” with its name in 1986 when the institution introduced a new logo in the hopes of moving away ...

When an Ohio ... State University.'" And, from a marketing perspective, "The" Ohio State certainly stands out as a unique title. The school's library also noted that a move away from the OSU logo ...

logos and slogans. Even so, getting the trademark issued does not guarantee that Ohio State will be the only university that can use "THE" on apparel. For the first five years that any trademark ...