ByteDance owns both TikTok and Douyin, and although TikTok has more users around the world, Douyin is the company’s cash cow and a China mainstay. By Claire Fu and Daisuke Wakabayashi Reporting ...

Of course, live-selling tactics on Douyin won't necessarily translate well to TikTok in the US. Social shopping has been sluggish to take off in North America compared with Asia, as bringing ...