“Dopamine anchoring is the idea of pairing a nonpreferred task with something you enjoy, hopefully making the boring or ...

The tactic is based around the psychological principle of the mental anchoring effect, which is when you build a mental habit ...

Dopamine drives our desire for rewards—understanding how it works can help us break bad habits, build motivation, and harness ...

Ever find yourself unable to stop scrolling through your phone, chasing that next funny video or interesting post?

Dopamine is most known for its role in short-term pleasure. But it also assists with learning, maintaining focus and ...

The release of the “feel-good” chemicals dopamine, serotonin, endorphins, and oxytocin are tied to specific lifestyle, exercise, and dietary choices. Here’s what triggers each one.

Dopamine is the brain’s way of patting us on the back for a job well done when we score a goal, get an ‘A’, or cross the ...

Think about the breath-holding pause at a poker table just after the dealer slips one card face down. In that blink-long hush ...

Putting the brakes on an enzyme might rescue neurons that are dying due to a type of Parkinson's disease that's caused by a ...

Dopamine can make it hard to put down our phone or abandon online shopping cart; experts explain the why and suggest ...

When was the last time you were truly happy? If you're yearning for happiness, the good news is that your body produces four ...