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They replanted vineyards and built a new winery and showpiece barrel cellar. With quality improved at Lafite, he expanded his company Domaine Barons de Rothschild (Lafite), buying estates in Pomerol ...
Goldberg, Ray A., Arthur I. Segel, Elie Ofek, and Carin-Isabel Knoop. "Domaines Barons de Rothschild (Lafite): Plus ça change... (TN)." Harvard Business School Teaching Note 913-410, May 2013.
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