Dollar Tree is selling off its Family Dollar stores. Meanwhile, Dollar Tree is seeing increased demand among higher-income shoppers.

Dollar Tree is selling Family Dollar to two private equity firms after the discount chain failed to gain traction with shoppers.

Dollar General shoppers are 19% more likely to be Boomers+ and 14% are more likely to be low-income, compared with all U.S. consumers. Dollar Tree shoppers are 11% more likely to be Boomers+ and 9% more likely to be low-income.