In today’s ever-changing market place, pharmaceutical companies are challenged ... face interactions in its marketing strategies, has seen a significant uptick in digital communication channels.

A third of pharma companies will be spending more than half of their marketing budget on digital channels over the next three years, according to a new report. The Indegene Pharma Marketer 2020 ...

Oliver also mentioned that nine out of 10 big pharmaceutical companies spend more on marketing than on research. León Markovitz of Dadaviz found and graphed those figures from healthcare research ...

Both companies contribute to research efforts, often combining the biotech or digital health start-up's innovation with the larger company’s resources. The goal is to bring new therapies to ...

The report, shown exclusively to Fierce Pharma Marketing ... said they're getting too much digital content from pharma, and 65% said at least one pharma company had “spammed” them during ...

Haris Aboobacker founded Haris&Co. from a small office in Kerala, India. Since then, the company has grown significantly, expanding its reach beyond national borders. Today, Haris&Co. has started as a ...

However, many British companies have yet to harness the power of artificial intelligence and marketing attribution modelling to achieve exceptional and ground-breaking results. “Selective skills in ...