At the heart of this transformation was Saurabh Mittal's visionary approach to cross-channel measurement and attribution.

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

With deeply integrated AI Agents, Cyberway's advanced marketing expense management platform has evolved from a powerful tool into an intelligent operational hub—with capabilities in perception, ...

Here’s a myth worth busting—you don’t need deep pockets to land Vogue-level press, skyrocket your email engagement, or boost ...

According to Gartner's 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to ...

In our opinion, the data reminds investors and practitioners that AI hype does not equal budget immunity. While earlier data documented robust intent to invest, the C-suite view presented above ...

As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on ...

Quick-service restaurant (QSR) brands have long turned to TV advertising to drive foot traffic, but not all impressions ...

The biggest proportion of marketing budget allocation for brands in Saudi Arabia should be towards … digital transformation and content marketing. Personalised experiences for Saudi locals in digital ...

Piscataway, NJ: IEEE Press. Edrisi, A., and M. Askari. 2019. “Probabilistic Budget Allocation for Improving Efficiency of Transportation Networks in Pre- and Post-Disaster Phases.” International ...

SPRINGFIELD, Mo. (KY3) - On Your Side’s Ashley Reynolds and Arvest Bank’s Kristy Roach discuss ways to stay on budget throughout the year. To report a correction or typo, please email ...