At the heart of this transformation was Saurabh Mittal's visionary approach to cross-channel measurement and attribution.

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

How Do AI Agents Redefine Marketing Expense Management? GUANGZHOU, China, May 27, 2025 /PRNewswire/ -- AI technologies are reshaping cognitive and capability boundaries at an unprecedented pace.

Here’s a myth worth busting—you don’t need deep pockets to land Vogue-level press, skyrocket your email engagement, or boost ...

According to Gartner's 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to ...

In our opinion, the data reminds investors and practitioners that AI hype does not equal budget immunity. While earlier data documented robust intent to invest, the C-suite view presented above ...

Quick-service restaurant (QSR) brands have long turned to TV advertising to drive foot traffic, but not all impressions ...

As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on ...