Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

Here’s a myth worth busting—you don’t need deep pockets to land Vogue-level press, skyrocket your email engagement, or boost ...

According to Gartner's 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to ...

In our opinion, the data reminds investors and practitioners that AI hype does not equal budget immunity. While earlier data documented robust intent to invest, the C-suite view presented above ...

As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on ...

Quick-service restaurant (QSR) brands have long turned to TV advertising to drive foot traffic, but not all impressions ...

Learn the Secret Logic That Transforms Entrepreneurs from Invisible to Irresistible While Competitors Still Push Outdated Messages -By Eric Malley, Digital Strategist, Creator of Spherical Philosophy™ ...

The biggest proportion of marketing budget allocation for brands in Saudi Arabia should be towards … digital transformation and content marketing. Personalised experiences for Saudi locals in digital ...

Because digital advertising landscape is so crowded ... Among major benefits that MMMs bring to app marketers are more efficient app marketing budget allocation, understanding of cross-channel effects ...

Proper resource allocation is critical and overlooked when creating digital marketing plans, but can you imagine quickly making a meal with missing ingredients? Yikes! You must establish a reasonable ...

Digital advertising isn't just evolving ... Tasks like bid adjustments, ad placements, and budget allocations can all be automated, letting brands focus on strategic decision-making instead ...