For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

Did you catch all the movie references in the videos IU put out teasing a bison mascot? Inside how "Operation Bigfoot" came ...

Ads display a QR code that can be scanned to access a digital scratch-off sweepstakes with prizes including movie tickets, flight vouchers and more.

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...