How to use design thinking to make great things actually ... Paul Rand designed logos. David Kelley designed products, including (most famously) the mouse for the Apple computer.

As an entrepreneur, how can you apply this thinking to your own brand and logo design? There are many creative ways you can represent your brand. But it all goes back to your brand’s purpose.

And it advances the current rage for design thinking by producing tangible ... objects are as essential to brand and service design as logos or user interfaces.

Her research and educational focus is on developing systems for creative intelligence, design thinking, collaboration and integration of international opportunities for collaboration. In her personal ...