Great logos help to build and maintain instant brand recognition and consumer awareness by visually linking the logo to the business ... use by starting a logo design service.

Fifteen professionals from Forbes Communications Council examine how a business can marry their logo design with their business ideals to make something that's both memorable and fitting and help ...

Your company’s name and logo help consumers form their first impression of your business. New companies often invest a lot of time and effort into developing these branding assets to ensure they ...

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning. It often follows the naming the ...

Design is used in almost everything,from the design of a lightto the design of the logoon your sports gear. Logos are a key partof the identity of a business.As the company becomesmore well-known ...

The goal in reimagining the logo was to infuse "great energy and confidence and boldness," PepsiCo chief design officer Mauro Porcini told USA TODAY. PepsiCo will begin using the new logo this ...

James I. Bowie is a sociologist at Northern Arizona University who studies trends in logo design and branding. He reports on his research at his website, Emblemetric.com. The final deadline for ...