Demographics are statistics that companies keep on business clients and consumers to help target sales. These marketing statistics may include the sizes of businesses so companies can better ...

You don’t know how to translate that demographic information into messaging on your website, social media, email marketing, and other customer touchpoints. Many of these judgments are subjective.

Auto Trader, the leading car retail platform, is embarking on its most significant marketing endeavor to date. The company aims to target “underserved” demographics such as young individuals ...

Last month we looked at DNA a product that is revolutionising the way suppliers view the UK small business market. This month I want to talk to you about business geo-demographics and its value in B2B ...

A new blog post from Google makes the case that consumer intent as glean from search data is better for mobile marketing targeting than demographics. The assertion is a thinly-veiled stab at ...

With insights grounded in actual numbers and trends, marketers are equipped to handle the evolution of content marketing. For those integrating these statistics into practical applications ...

Business owners are always looking for an edge in marketing products and services to generate more revenue and profit margins. Demographics are a key factor in getting that edge. The term ...