Demographics are statistics that companies keep on business clients and consumers to help target sales. These marketing statistics may include the sizes of businesses so companies can better ...

Mark Ritson thinks demographics are horseshit. He’s part of a growing backlash against the often risible generational research that passes for ‘cultural insight’ in the marketing industry. Despite ...

Much has been written about how millennials are resistant to marketing, but according to AdWeek, multiple research studies show that brands are important to them and that brand communication is ...

A new blog post from Google makes the case that consumer intent as glean from search data is better for mobile marketing targeting than demographics. The assertion is a thinly-veiled stab at ...

Novelist Angela Flournoy recently said, "I think it's an undue burden for the writer of color that's just trying to get people to care about their book as much as other people's books, to then ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

With insights grounded in actual numbers and trends, marketers are equipped to handle the evolution of content marketing. For those integrating these statistics into practical applications ...

Business owners are always looking for an edge in marketing products and services to generate more revenue and profit margins. Demographics are a key factor in getting that edge. The term ...