Anyone responsible for B2B demand-generation programs—whether on the marketing or sales side—knows that self-reported data from prospects must be taken with a grain of salt. Whether it is titles or ...

Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when ...

The solution is integrated demand generation (IDG). IDG involves taking a holistic approach to demand generation. It’s a comprehensive strategy that requires a coordinated effort across ...

Texas power grid is preparing for a peak demand of 84,000 megawatts amid rising temperatures, nearing the all-time record set ...

BOCA RATON, FLORIDA / ACCESS Newswire / May 12, 2025 / INFUSE, a global leader in B2B demand generation and activation, today announced the launch of an app, integrating INFUSE's powerful demand ...

NRG Energy is acquiring LS Power's natural gas generation portfolio for $12 billion, doubling its capacity amid rising U.S.

NRG scaling up with natural gas power to meet data center demand and help balance renewable power on electric grids.