Those are all strong indicating metrics; but deep down, we all wish our content generated more leads. A demand generation-driven approach to content marketing makes that possible—generating leads as ...

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a ...

How many times have you heard the four dreaded words that hang over every demand generation team: “Do more with less”? Fear not! With the right strategy, team, data and analytics, you can break free ...

Cooling demand (a result of high temperatures) is a significant driver of electricity demand, driving growth for renewables ...

ERCOT also modeled alternative scenarios reflecting slower demand growth and a faster build out of new generation, including 9,720 megawatts from projects funded by the Texas Energy Fund — a $10 ...

U.S. power demand is surging as data centers plug in. The cheapest, fastest way to keep the lights on? Solar-plus-storage, not gas generation.

Those can include microgrids. The new report by Accenture shows that data centers alone could consume almost one-fifth of ...

Additional power generation will likely be sourced increasingly from renewable and nuclear energy, although oil and gas producers may also benefit from temporary spikes in demand and pricing.