Measuring engagement tells you how well you are succeeding at making an addicting product. But no company is going to define engagement in the same way. Facebook might measure engagement in terms ...

To ensure user engagement, AI is also used to recognize human patterns. See social media and AI in a nutshell. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

Summarises the insights from a series of key papers on engagement – broadly speaking, eliciting feelings and emotion from consumers – although it is difficult to define precisely due to the ...

Measuring engagement tells you how well you are succeeding at making an addicting product. But no company is going to define engagement in the same way. Facebook might measure engagement in terms of ...