De Beers also credited Assimon with revamping the look and feel of the brand, which will be revealed in a new ad campaign set for ... flexibility," both for the diamond company and for Anglo ...

Anglo American Plc has begun initial talks with banks about listing its De Beers diamond unit, according to people familiar ...

Anglo American’s troubled ownership of the De Beers group was brought into fresh focus on Thursday as the mining company announced a fresh multibillion-dollar write-down of the diamond group it ...

And for luxury diamond jewellers De Beers, it’s all about emboldening its customers to communicate the most powerful and brilliant version of themselves The jewellery we choose is an important tool in ...

De Beers Group is targeting teenagers in India, especially girls in the age group of 16 and 18, to grow its natural diamond sales in the country which has emerged is the world’s second largest ...

New Delhi: De Beers has stepped up its marketing efforts in India, partnering with retailers and launching campaigns to promote natural diamonds in the hope of countering both the general slump in ...

De Beers also credited Assimon with revamping the look and feel of the brand, which will be revealed in a new ad campaign set for release later ... improve strategic flexibility,” both for the diamond ...

Read: Crisis at De Beers Is a Warning for $80 Billion Diamond Market Anglo recently took a $2.9 billion impairment on the value of De Beers, after last year announcing a $1.6 billion writedown.