An Australian marketing firm recently decided that the green ... Pantone 448 C, or opaque couché, was the most unappealing color that exists on earth — and that cigarette cartons made in this ...

This unappealing brownish-green hue is Pantone 448 C. It's been called the ugliest color ... Now it's described as a "drab dark brown." Follow INSIDER on Facebook. Follow INSIDER on Twitter.

Pantone 448 C, a “drab, dark brown” also called “opaque couché,” was specifically selected after three months and multiple studies by research agency GfK. The agency was hired by the ...