Gamification is a potent yet underutilized strategy in the realm of digital marketing. By integrating game-like elements into ...

Across America, transit agencies are launching customer experience (CX) programs to improve customer satisfaction, attract ...

What makes great customer service? I believe it's empathy, reassurance and confidence, so is AI with a human touch the answer ...

A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs. The ...

Enterprise resource planning (ERP) projects are more likely to fail if a data strategy is not central to your ERP roadmap.

With aligned processes and customer touchpoints, you can gain a more accurate picture of what’s working (and what’s not) ...

From AI to analytics to agent assist, we break down what sets the best contact center software apart — and how to pick the ...

Understanding the buyer’s journey is not just beneficial—it’s essential. The manufacturing industry, once driven primarily by face-to-face sales and traditional marketing, has undergone a digital ...

By Makafui Afi Asante AMPONSAHIn today’s dynamic financial landscape, banks that succeed are those that truly understand the ...