Enterprise resource planning (ERP) projects are more likely to fail if a data strategy is not central to your ERP roadmap.

With their model, each map can better represent the actual journey of each customer and proportionally show the impact each stage has on the customer. This new conceptualization fits very well ...

In today’s dynamic financial landscape, banks that succeed are those that truly understand the voice of the customer. This requires more than traditional ...

BetComply’s Head of Account Management Iliana Lazarova tells SBC News how its partnership with Binderr will make market entry ...

Customer journey maps have emerged as a strategic tool to better model–and maximise–player lifetime values, Uplatform's Dina ...