If you don’t understand your customer, you will fail. In business development, I see salespeople make the mistake of going into customer meetings ready to rattle off the features and benefits of ...

One area that is often overlooked but that has a tremendous impact on customer experience is leadership development. CEOs are often thought of as the main drivers of customer experience and ...

Come back each week for more how-tos from this 608-page guide. Unlike many other startup processes, Customer Development is deep, detailed, and rigorous. There’s no time line, no “magic ...